About

About Your Marketing Mentor

Transforming Day Spas & Salons Starts With You.

Marketing Mentorship + Mindset Coaching that will have you falling in love with your business AND your bank account.

Hi, I’m Jessica Skop!

With 20+ years in the spa industry, I’m a marketing expert and coach for both aspiring and seasoned spa owners.

Drawing from my own hands-on experience, I teach my fellow spa owners (like you!) how to transform your day spa into a must-see destination that has your clients returning again and again. We go beyond delivering luxury services to our guests. I’ll show you practical, profitable, and fun ways to think outside the traditional “marketing box” to deliver a wholesome, immersive guest experience that will have your guests returning again and again.

I love my spa! And I want to help you love yours, too.

From transforming the ambiance with our enchanting "Return to Hogwarts" event to stepping into the festive charm of Whoville . . . My spas have constantly reimagined what's possible in the world of relaxation and rejuvenation.

It’s not just about doing things “different” for the sake of being different. We practice innovative marketing because we’re passionate about delivering memories that our customers will cherish forever.

Imagine a world where your spa isn't just another business on the block but an ever-evolving experience that keeps clients returning, talking, and referring.

Let's dive into creative concepts, master the art of marketing them, and set your spa on a journey of continuous innovation.

Success in the spa industry is not just about offering the best services.

It's about curating remarkable guest experiences.

Let's make your spa a destination they can’t stop raving about!

Learn From Jessica

"In the time I've known Jessica, I've found her enthusiasm and creativity to be a huge asset for her spa business."

Her positive outlook is contagious. During the times she's thoughtfully answered questions and offered advice regarding my dog grooming business (a spa of a different kind!) I appreciate her way of thinking about what really matters to the kind of customer who wants to receive personal service. She's absorbed a great amount of knowledge from her mentors which has proven to serve her business and her family well.

Patricia Zeller
Animal Connection, Owner

"Spa owner, Jessica Skop, is dedicated to her team's success."

She is constantly looking for ways to make sure our books stay full. Some of the ways she does this is promoting fun events at the spa for our guests, our amazing monthly specials dedicated to pampering guests, and even surprise daily specials to our clients that are on our email lists to ensure the team is booked on a Tuesday. She takes our success to heart and it shows through her constant research and marketing efforts.

Tiffany
Nail Technician

"It's with much enthusiasm that I write a review to the best marketing company I've encountered during my 19 yrs of career in the Massage Therapy industry."

Jessica Skop has an incessant creativity, attention to detail, and a laser focus discipline creating promotions, events and sales that is effective not only to my department, but her marketing skills aim to attract heart felt clients that benefits the entire team. In just 2 years with the company, I had the opportunity to witness her discernment in regards of creating an exceptional Team of Service Providers, and rewarding the Guests with innovative and high quality services and overall experience with HIGH end products. It's truly a blessing to be guided by a Master Mind in Marketing and business. I'm grateful, inspired and empowered by Jessica Skop Marketing strategies.

Silvana Pettit
Massage Therapist

"Not only has Jessica helped me develop personally, but she's also been instrumental in advancing my career."

I've had the pleasure of working with Jessica at her spa for the past nine years, and I've witnessed tremendous growth firsthand. Not only has Jessica helped me develop personally, but she's also been instrumental in advancing my career. Her dedication, expertise, and vision have truly transformed both my professional journey and the success of the business. I couldn't be more grateful for the opportunities and guidance she's provided.

Rachel Gary
Spa Director

Why Marketing + Mindset?

You can’t make (and keep) money without the mindset to make it happen, plain as that. We don’t do “fluff” or “woo woo” here, but I do live and die by Mindset-First Marketing. This approach to strategic, sustainable success in the spa industry is grounded in the belief that your greatest marketing asset starts with you.

Through my coaching, I’ll show you how to boost your business while taking care of yourself–body, mind, and soul.

There’s SO MUCH emotional and mental work that goes into running a successful spa business, which is why my coaching framework is designed to help you holistically. If you’ve about had it with the same ol’ hustle-n-grind dance, consider this your invitation to embrace success that feels good.

Future you (and Future you’s bank account) are already thanking you.

I’m ready for success that feels good!

Ready for consistent growth & ravings fans?

It’s easy to get started! Explore ways to work with me, or jumpstart your spa success in the Marketing Club for free.

Ways To Work With Me